Digital marketing · Marketing technology · AI
Marketing that drives growth. Systems that make it provable.
We run demand generation, build the websites and the marketing technology underneath it, and put AI to work on the recurring jobs that eat the week.
A two-partner practice. Senior people on the work, not a team you meet once at the pitch.
Clients
McKesson · Foxen · AR RF/Microwave Instrumentation · ReddyPort · DICOM Systems
What we do
Three things, and they are connected on purpose.
Most firms do the first. Fewer do the second. Almost nobody does all three, which is why the handoffs between them are where campaigns usually go to die.
01
Marketing
Demand generation, paid search and social, websites, SEO and content. Managed against qualified pipeline rather than clicks.
- Google Ads, paid social, retargeting, ABM
- Websites, landing pages, conversion work
- SEO, technical fixes, content
- Brand, campaign creative, messaging
02
Marketing technology
The plumbing that decides whether any of it can be measured, routed or trusted. Built, integrated and inherited-and-fixed.
- Salesforce, HubSpot, Pardot, Marketo
- Lead delivery, routing, scoring, CRM consolidation
- Dashboards, attribution, reporting
- Web platforms: WordPress, Sitecore
03
AI implementation
Working routines that take recurring jobs off people’s plates — reporting, administration, billing preparation, sales support — plus the training that gets them used.
- Finding the work worth automating
- Workflows and assistants on your real systems
- Coaching, workshops, practical guides
- Refinement as people actually use it
How we work
Small enough to answer the phone. Senior enough to be worth calling.
Start with the business problem
Not the channel. “The phone is quiet” and “I cannot tell what the last $40,000 bought” are different problems with different fixes, and the second one is usually a systems problem.
Prove it small, then scale it
One campaign, one report, one workflow — something concrete enough to judge before anyone commits to a year of anything.
Measure it the same way every month
Definitions agreed up front. Reporting that distinguishes an enquiry from a qualified one, because budget decisions should run on the second number.
You own everything
Accounts, data, assets, dashboards, workflows. If we stop working together, nothing has to be rebuilt and nothing is held hostage.
Selected work
What engagements actually look like.
Paid search, expanding into SEO
Google Ads for McKesson’s pharmacy automation business, now extending into SEO and the 2027 digital marketing plan.
Client engagement
CRM and lifecycle marketing
HubSpot CRM, email campaigns, dashboards, monthly reporting and quarterly business reviews for DICOM Systems.
Client engagement
Multi-platform ad reporting
Monthly reporting and dashboards built on Google Ads, LinkedIn Ads and Meta Ads data, produced on a schedule rather than assembled by hand.
Built in our own operations
Billing preparation
Routines that track hours, generate invoices, request approval and draft the client emails. Approval stays a human step.
Built in our own operations
Executive and cash reporting
Weekly executive summaries, pipeline dashboards and a 13-week cash-flow report, running on a schedule.
Built in our own operations
Lead delivery architecture
Connecting web forms, marketing automation and CRM so a lead arrives in one piece, with the routing and scoring that decides who sees it.
Capability
Ways to engage
Flexible by design, not by vagueness.
Most clients start in one of three places and move between them as the work changes.
Ongoing monthly
The work that never finishes — campaign management, reporting, site improvements, keeping the systems honest.
Defined projects
A website, a campaign launch, a CRM implementation, a reporting workflow. Clear scope, end date.
Strategy and training
A plan you can run yourselves, or hands-on coaching so your team can use the tools without calling us every time.
Who you work with
James and Lisa O’Brien.
Two partners, both across the whole range of the work. Between them: software and systems architecture, demand generation leadership in healthcare and SaaS, design and experience optimization, and generative AI in production use since early 2023.
Let’s talk
What would you like your business to do better?
You do not need to know whether it is a marketing problem, a systems problem or an operations problem. Describe what is slow, expensive or not working and we will work out which it is.